The success of social media marketing is based on the right mix of worthwhile strategies. The wrong combo will simply reduce the visitors from targeted clients rather than attract them. If you devise your social media strategies just like social media optimization on such basis as current trends, you may increase profits and use social networking sites successfully for marketing. Here are the recent movements highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Usage of Social bookmark creating Sites
According to the research reports, the use of social bookmarking sites has reduced to 10 percent via 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among entrepreneurs, majority of sites (e. g. DIGG, Friendfeed) are almost declining. Therefore , it is not an excellent practice to trust a bookmarking web page blindly for marketing purposes in the current scenario. Instead, check for web sites that are most well-liked and perform the bookmarking very extremely.
Decline of Daily Deal Sites
Daily deal features or maybe daily offerings of deals are perceived as a powerful way to attract a large number of targeted customers during a period. The research report says that around 80 percent of marketers usually are not interested in using the most popular daily offer sites including Groupon or Living Friendly for their campaigns in the near future.
Now people work more on the considerable amount of returns that they acquire from their purchases over time. Hence, it is advisable to work with social networking sites for permanent marketing goals rather than daily goals.
Top rated Sites for Social networking Campaigns
Marketers whom use social media meant for marketing will clearly carry out social media campaigns (using social networking sites for promotion) for their goods and services to attract targeted consumers. The campaigns will probably be successful only if the relevant site is popular among the customers.
The research article indicates that internet marketers who spend much more than 40 hours a week for social media marketing carry out their campaigns even more intensely through Google+, You Tube, Pinterest and Instagram in comparison with those who spend 6 hours or fewer a week on social media marketing. Also, around 80 percent of marketing experts who have five or maybe more years of experience favor LinkedIn than 70 percent of marketers having less than five years of experience. Forum advertising has also decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of marketers are planning to increase promotions through Twitter even though it is a slight lower from 69 percent last year. Young entrepreneurs, more than older ones prefer photo directories including Instagram to get launching campaigns. 62% chose blogging because so many suitable platform to perfect, which is the highest one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook by a higher rate of 67% than other platforms. In the matter of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Provided below is the pie chart showing usage stats for each platform with regard to B2C and B2B marketers.
B2B entrepreneurs use a more diverse assortment of platforms compared to B2C marketers. Both of them tend not to completely utilize blogging and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to encourage blogs as they are regarded as the most popular social media platform. YouTube being the other largest search engine, you are able to enjoy the benefits it provides by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) are becoming strong brands by utilizing low cost YouTube movies.
As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned simply by LinkedIn). This social media entity can be used intended for generating leads for B2B organizations.
Fewer Check-ins Online
As per the research reports, we have a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services enable check-in to your spots automatically online. The decline in these varieties of services indicates that individuals are now concerned considerably more about privacy and safety. Marketers can easily tackle this situation by introducing contests and rewards. cheapest smm panel This will motivate people to check-in considerably more.
If you are still pursuing the old strategy for social media, then it is the the perfect time to develop new approaches based on all these current trends. It is better to entrust this wearisome task to a respected social media marketing company that offers reliable social media marketing companies rather than try putting into action the strategies all on your own.